David (crowdsourcing) vs Goliath (innovation)

Crowdsourcing is predicted to outshine innovation. According to one research, nearly 50% entrepreneurs/startups are developing “knowledge-as-a-service” models, and crowdsourcing (not innovation)is THE jump-starter. Crowdsourcing has crowdsortium. Innovation hasn’t.

Google crowdsources creating maps in India.

But, crowd-wisdom has limitations and might encounter black-swans in complex systems.

LEGO, which almost went bankrupt in 1990s, changed its “chief-brick,” started an adult line, appointed ambassadors and is back on track – open innovation+customer engagement.

Threadless, MyStarbucksIdea – crowdsourcing successes; Apple iPhone, Starbucks VIA, …  successes ignoring crowd-wisdom.

Crowd-wisdom as “corporate/customer democracy” is oxymoron – an intermediate layer filters/selects raw input.

Crowdsourcing + innovation = ?(needn’t be 0-sum game)

Crowds from 0 to 100 and what they do

Heard of 0to100, the hottest ipad app that crowds flock to? It features gorgeously-shot faces in the interval 0-100. You can play fast forward or play backward, mix-n-matching few faces into one, thus reminding us that age is but a number – it’s the person that counts.

Crowds not only flock but source; “crowdsourcing,” introduced by Howe/Robinson in 2006, is a term widely used in many human endeavors. Besides numerous advantages/usages, it’s used for marketing research. Example: crowdtap, a tool filling the gap between traditional research and digital, helps gather insights, engage/influence customers.

Lastly, crowds loot, especially if socially excluded. Normal. Life.