Hello, I'm Hayk.

Salesman | Builder | Behavioural Scientist | Lifelong Learner


Things I Am

Business specialist

  • Business turnaround (corporate restructuring, new product and market launches, product line revamp)
  • Digital transformation (organizational change, digital products, business models)
  • Business development (sales & account management, go-to-market strategy)
  • Intrapreneur and entrepreneur (three startups with one exit)

Advisor / Mentor

  • Applied behavioural sciences (neuroeconomics, evolutionary psychology, market design, behavioural game theory)
  • Innovation (business model, demand, strategy)
  • Emerging technologies (AI, ML, quantum computing blockchain)



Since February 2020, I am based in London and Singapore .

I love to build things that empower people, companies and societies. My previous ventures included Elegua (1st coworking space in MENA – 2009 – fail), KarTag (1st ridesharing platform in Egypt – 2011 – fail) and mozmed (1st collaborative healthtech in Mozambique – 2013 – acquihire by SAPO).

On corporate side, I held senior roles of digital transformation and business turnaround (Global Yellow Pages) around the world. I worked with and consulted SMEs and MNCs across Europe, Africa, and Asia.

In my free time, I advise in applied behavioural science, AI and product to startups at SOSV, the biggest VC accelerator in the world.

Excited to share my learnings via my journal!



How GANs can turn AI into a massive force​
Top 10 misconceptions associated with starting a business
America’s Fiscal Problem Is In The Medium Term
In 2013, Gamify to Win, Not to Fail