Buy Now Pay Later: why it works
The number of times I come across mentions of Buy Now Pay Later (BNPL) has dramatically increased and became ubiquitous in both brick and mortal
December 22, 2020
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The number of times I come across mentions of Buy Now Pay Later (BNPL) has dramatically increased and became ubiquitous in both brick and mortal
Experts used to believe that people evaluate risk like actuaries or insurance agents, using objective metrics and pro/con analysis. Many experiments and much research has
Imagine you arrived at the airport on time, cruised through security, got the seat you wanted, your flight left on time and was smooth, yet
Recognise the best, engage the rest Sales incentive programs are usually aimed at the middle 60%-70% of the population. Some might say “why do I
1) Go into any interaction with acceptance and comfort mindset 2) Pay attention to people’s feet when you approach them If they turn only their
“A compelling narrative fosters an illusion of inevitability.” ― Daniel Kahneman Most successful investors in the world have a good understanding of common human (cognitive) biases. Cognitive
1. Give your prospect fewer options Providing your prospect with too many different options makes it harder for them to make a decision – which
3 things today: investors (like other human beings) use mental shortcuts (called cognitive biases) in their decision-making process. Top three shortcuts used include: confirmation bias
The above quote is the truth. There is no one world – each of us lives in a world. And just like in anything, when
3 things today: Let’s talk about Survivorship Bias. Why do we read and reread books/articles like “The Morning Habits of Successful People” or “The Six
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