Buy Now Pay Later: why it works
The number of times I come across mentions of Buy Now Pay Later (BNPL) has dramatically increased and became ubiquitous in both brick and mortal
December 22, 2020
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The number of times I come across mentions of Buy Now Pay Later (BNPL) has dramatically increased and became ubiquitous in both brick and mortal
There is nothing like the elation and bliss of new love. Especially when you believed you had found ‘the one.’ That took it to another
Experts used to believe that people evaluate risk like actuaries or insurance agents, using objective metrics and pro/con analysis. Many experiments and much research has
Imagine you arrived at the airport on time, cruised through security, got the seat you wanted, your flight left on time and was smooth, yet
Recognise the best, engage the rest Sales incentive programs are usually aimed at the middle 60%-70% of the population. Some might say “why do I
1) Go into any interaction with acceptance and comfort mindset 2) Pay attention to people’s feet when you approach them If they turn only their
“A compelling narrative fosters an illusion of inevitability.” ― Daniel Kahneman Most successful investors in the world have a good understanding of common human (cognitive) biases. Cognitive
How do people know if the price is right? How do they decide if they want to buy something for a specific price displayed in
1. Give your prospect fewer options Providing your prospect with too many different options makes it harder for them to make a decision – which
3 things today: investors (like other human beings) use mental shortcuts (called cognitive biases) in their decision-making process. Top three shortcuts used include: confirmation bias
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