Consultants are animals, but which?

Who is consultant?

Over on WhatAnimalAmI I took the quiz with a mindset of a typical consultant. My result: lion. Breeding ground for self-narcissists? Google spits out more than 10 firms named “lion consult.”

But there is more. Camel Consulting: “increase shareholder value;” Blue Elephant Consulting: “communication to change the world.” Etc.

LBS professor Vermeulen thinks consultants are “rats with wings… they spread diseases.

Platypus Consulting has an explanation for its name: like the platypus, we convince by our presence.

Who needs a consultant?

Usually, companies seeking external consultants look for band-aid solutions, and consultants are tasked with CEO-level work.

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