Tag: storytelling

Top 8 psychological hacks to boost you work and social interactions

1) Go into any interaction with acceptance and comfort mindset

2) Pay attention to people’s feet when you approach them

If they turn only their torsos and not their feet, it means they are in the middle of an important conversation and they don’t want you to interrupt them. If they turn both torso and feet, it means you are welcome.

3) When arguing, stand next to the person, not in front and move your eyes around

As subconsciously, this might be perceived as confrontational, and thus exacerbate the argument.

4) Show attention and understanding during conversation

  • rephrasing what he/she just mentioned
  • labelling his/her feelings using words (which has deflating and positive effect)
  • mirroring, i.e. repeating his/her words for more clarification/elaboration – animals mirror each other for comfort and to instil trust
  • nodding and using “uhm” and other silent confirming sounds
  • summarise in order to get “That’s right”: this will show that you heard, understood and identify with his/her issue/points and hence the answer “that’s right”
  • ask open-ended questions using “how” and “what”: both give a chance to the other person to elaborate and clarify, which instills further understanding for you and the longer the other person talks, the better he/she feels about you

5) Use silence in conversations

We tend to think silence is awkward. Don’t shy it, let it flow and let the other person or yourself ponder in the silence periods and then continue answering. Silence periods may seem awkward but they induce understanding and bonding.

6) Enrich your conversations

  • storytell: package information into stories and anecdotes (using details of colours, music, tastes, smells, movements, etc) – we are evolutionarily wired to buy into stories and trust those who tell them
  • tone and inflection: no one finds monotone exciting. Switch up your tone of voice from deep for declarative statements, to high inflection when you want to leave them guessing.
  • ask them to guess what happens next: where relevant/possible, this will create engagement and anticipation
  • avoid using “I think” and “I believe” where possible: instead use “I will” and “I know” to show a stronger and more confident footing

7) Use Benjamin Franklin effect

A person who has done someone a favor is more likely to do that person another favor than they would be if they had received a favor from that person. Similarly, one who harms another is more willing to harm them again than the victim is to retaliate.

In social situations, you can hack this by making someone do something small for you, then asking for your true favor. It’s such a small favor that they will say yes, and due to cognitive dissonance their brain will rationalize that they must like you enough to do you a favor in the first place. This is also called the foot-in-the-door effect.

8) Frame your request as a choice

No one likes to feel pressured into doing something they don’t want to do. By subtlety rephrasing a request, you can make the person feel like they came to the decision on their own terms.

Also this insightful blog post on overall work ethic touches on some of these and other psychological factors..

Top 5 psychology tricks in sales

1. Give your prospect fewer options

Providing your prospect with too many different options makes it harder for them to make a decision – which increases the odds they’ll walk away without buying anything at all. This is due to what in psychology is called choice overload.

2. Leverage loss aversion and FOMO

Even hesitant buyers have a hard time saying no to a great opportunity – especially if they’re thinking about what they’ll lose by turning it down. You can tap into this by framing your offer as something they’ll miss out on if they don’t make a purchase, rather than just highlighting the added value. Very impactful is to make positive comparison with a competitor, which makes your offer stand out even further.

3. Ask hesitant prospects to explain their reasoning

One of the easiest ways to poke holes in a prospect’s excuse for not buying is to ask to them walk you through their reasoning.

A simple, “What’s holding you back?” can get prospects to open up about their reservations. Whether it’s a matter of budget, timing, or product fit, knowing your prospect’s sales objections gives you a chance to reframe their perspective.

Another method is to ask your prospect to rate their readiness to buy on a scale of one to ten (with one being “not ready at all” and ten being “completely ready”). Regardless of their answer, ask why they chose the number they did.

4. Use storytelling to make an impact

Sharing a relatable customer success story is more powerful than simply listing the benefits of your product. Not only does telling a story allow you to connect more quickly with your prospects (by releasing the “trust hormone” oxytocin), it also helps you motivate your audience to take a desired action.

5. Use extreme anchoring
Anchoring is so powerful that it works even when you know it’s being done to you. You’re better off setting a high anchor that skews the entire negotiation your way than letting the client set a low anchor. The anchor serves as the mental reference point throughout the negotiation. Studies have shown that the higher the anchor, the higher the final price.