It was perceivable that “to Google” became a verb synonymous with “to search;” but it might’ve been difficult to forecast a judiciary ruling on the concept of coolness.
This happened unsurprisingly in a judgment involving Apple, which brought the case alleging Samsung’s Galaxy Tab 10 infringed its iPad design. British Judge Birss disagreed saying Apple’s designs weren’t being infringed because Samsung’s product was not as “cool” as the iPad.
This can be watershed in jurisprudence.
Originally, in a 1997 article, Gladwell wrote about the group of people he called coolhunters who scoured American cities to find out what cool kids thought about sneakers.