What costs $0.99, has been bought about 1 million times, and generated about $2 million and counting in revenues? An iBeer. That’s right, a simulated iPhone beer.
“I would give all my fame for a pot of ale and safety,” wrote William Shakespeare in Henri V. Ironically, beer consumption in his country is in sharp decline, although worldwide it increases, with China and America in lead.
And innovation in beer production or delivery? Beer launching fridge, temperature-sensitive Coors beer, beer-milk, beer for dogs, scratch-n-strip beer featuring nice ladies, … exist.
And the top 10 beer poems features Poe, Rumi, Baudelaire and others.