Today’s the 8th day of Matt Epstein‘s epic quest to get himself hired by Google. He spent a month making the GooglePleaseHireMe, which closely imitates Google’s homepage. Matt positioned himself as an eccentric young aristocrat seated by a fireside, sipping scotch and musing about his well-groomed mustache. In addition to cooking-up his online USPs, he produced biz-cards and a life-size cardboard.
He launched a viral marketing campaign that took off so quickly that Google, Microsoft and Amazon were among 80+ companies contacting him for a job interview. He’s now in proceeds.
Other similar efforts include CanGoogleHireMe and HireMeAccenture.
Future of self-marketing?