How companies fail in commonsense marketing
Beware of making five-year projections, unless you’re thinking of leaving the company after four years. These words belong to the King of Manhattan, David Ogilvy.
Beware of making five-year projections, unless you’re thinking of leaving the company after four years. These words belong to the King of Manhattan, David Ogilvy.
Let’s make a little scenario, where you undergo the following experience. You work for a mid-size Internet company. One day, you receive an email from
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