Innovation apple and lessons from Sonia Gandhi
“If it doesn’t sell, it isn’t creative,” said David Ogilvy, the best ad-man there was. Innovation is commercialization of creativity, said Vijay Govindarajan. In practice, corporate
“If it doesn’t sell, it isn’t creative,” said David Ogilvy, the best ad-man there was. Innovation is commercialization of creativity, said Vijay Govindarajan. In practice, corporate
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