names can be cool – kum, shisha and george

Many argue that name is not a crucial factor for company’s success. Yes it is.

  1. Federal Highway Act of 1956. American families on the move, becoming increasingly suburban – demand for cars rises. There’s need for refueling cars, and why not, some snacks – it’ll be convenient. But how to differentiate your company from others with similar motifs? Name. Kum&Go. After 52 years, it’s the 5th largest private convenience store in America and donates 10% of its annual profits to charities/education.
  2. Fusion of brilliant name and off-the-mill design creates an emotional brand experience. Porsche Design Shisha.
  3. BehindTheName offers etymology of names. Browse George.